Welcome to Absolute Pharma

Marketing , Strategy & Communication
solutions for healthcare

Trusted

For more than 25 years, Kim Gould has been a trusted name in the Australian pharmaceutical market — building Absolute Pharma into the go-to partner for companies that need real expertise, real flexibility, and real results.

We’ve worked with start-ups finding their feet and global companies managing complex portfolios. What they all had in common? A need for experienced, commercially sharp marketing support — without the overhead of a full-time hire.

That’s exactly what Absolute Pharma provides. From design and marketing to strategy and management, we cover the full commercial spectrum. Whether it’s a one-off project, an ongoing retainer, or stepping in when internal capacity is tight — we know the market, we know what works, and we hit the ground running.

Trusted

For more than 25 years, Kim Gould has been a trusted name in the Australian pharmaceutical market — building Absolute Pharma into the go-to partner for companies that need real expertise, real flexibility, and real results.

We’ve worked with start-ups finding their feet and global companies managing complex portfolios. What they all had in common? A need for experienced, commercially sharp marketing support — without the overhead of a full-time hire.

That’s exactly what Absolute Pharma provides. From design and marketing to strategy and management, we cover the full commercial spectrum. Whether it’s a one-off project, an ongoing retainer, or stepping in when internal capacity is tight — we know the market, we know what works, and we hit the ground running.

Services

The AbsolutePharma business model is based on flexibility and we tailor our offering to your exact requirements, whether it is a large or small project, provision of strategic advice or project management of key tactical programmes.

Strategic and marketing management

Product management  and brand management | New product development |Market strategy development |  Key message creation | Marketing and communication planning | | Marketing team mentoring and development | Market modelling and analysis.

Outsourcing and in-licensing

Outsourcing : designed for local organisations who are unable to effectively or efficiently resource in market brands.  This solution allows organisations to focus on their mega-brands and remove the distraction small ancillary brands can cause.

Medical copywriting & Graphic Design

Detail aids | Patient brochures | Medical meeting collateral | Slide kits | Training manuals for pharmacy | Patient & HCP websites | Referencing & compliance requirements on KOL slide kits | Patient support programmes | Patient familiarisation programme materials | Point of sale materials | Packaging leaflets |

Programme development and conference organisation

AbsolutePharma has an extensive understanding of the processes, procedures, compliance requirements and internal medical approval mechanisms to strategically develop, write and deliver materials and programmes aimed at healthcare professionals. Experience gleaned from working on both the client and agency sides. Services include : Project management |  Key Opinion Leader (KOL) development | Conference organisation (local and international) | Educational programme development.

Experienced in a wide range of therapeutic areas

Across more than 25 years, 60+ brands and 30+ disease states, Absolute Pharma has earned a reputation for one thing above all: getting it right, quickly.
We take a holistic approach to every engagement. Our depth of experience allows us to identify and leverage cross-market implications that others miss — understanding not just the brand challenge in front of us, but the broader market forces shaping it.

 AllergyCovid (Vaccines / Anti Virals)Medical AestheticsOncology  (Breast, Colorectal,Prostate) Thrombosis
AnaestheticsDermatologyMelanomaOncology (Lung)Vitamins
AndrologyEczemaMen's healthOncology (Head & Neck)Weight management
Animal HealthFertilityMigraneOphthalmology
AsthmaFSMP (Food Special Medical Purpose)MNDOsteoporosis
Breast InplantsGastroenterologyMultiple SclerosisPremature ejaculation
CardiovascularHIVOncology (NETs, Acromegaly)Psoriasis

AllergyMedical Aesthetics
AnaestheticsMelanoma
AndrologyMen's health
Animal HealthMigrane
AsthmaMND
Breast InplantsMultiple Sclerosis
CardiovascularOncology
- Acromegaly
- Breast
- Colorectal
- Head
- Lung
- Neck
- Nets
- Prostate
Covid (Vaccines / Anti Virals)Ophthalmology
DermatologyOsteoporosis
EczemaPremature ejaculation
FertilityPsoriasis
FSMP (Food Special Medical Purpose)Thrombosis
GastroenterologyVitamins
HIVWeight management

We have worked with

AbbvieCIPLANovartis
Allergan AestheticsCSIRONovartis Alcan
AmgenCubeOcta Pharma
AstellasFreckle & PartnersOmega Pharma
Astra ZenecaFrenius KabiPerigo
Atlantis HealthcareGarvan institutePrimary Healthcare
Besins HealthcareGileadSanofi
BioMin TechnologiesJohnson & JohnsonSebban Eye Centre
BlackmoresLeo pharmaStada
Boehringer IngelheimMerck SeronoTeva

Testimonials

Organised, methodical and resolves obstacles in difficult situations

 

Local and international conference organisation

Kim has co-ordinated the organisation of a range of national and international events for us. This included the Pathology Update Meeting in Melbourne, the Digital Health Show in Sydney, the upcoming meeting of the International Clinical Cardiovascular Genetics Society in Brisbane and the International Congress of Human Genetics in Kyoto, Japan. Her work involved co-ordinating activities across all the relevant stakeholders including conference organisers, medical societies, stand builders, creative agencies, logistic companies and other suppliers.

Kim is a highly skilled and experienced project manager. She is very organised and methodical ensuring all the boxes are ticked and all the activities are implemented on time and to the highest standard. Her dedication to any given project and to resolving any obstacles even in difficult situations and under time pressure are outstanding as demonstrated recently with the Human Genetics meeting in Kyoto.

Market Development Manager :  Leading Australian Medical Research Institute

(Details available on request)

Innovative solutions to seemingly impossible project management challenges

 

Flexibility and responsiveness

I have worked with Kim for the past 2 years on a number of projects within healthcare, primarily producing material for big Pharma brands. Kim’s flexibility and responsiveness has often been a key factor in enabling us to secure a number of our larger projects. Kim has gone above and beyond with extremely tight deadlines for copy writing as well as development of promotional material for our clients.

 

Kim’s attention to detail is unmatched as are her skills in developing innovative solutions to seemingly impossible project management challenges. She is a fantastic collaborator who meshes well with our little team and it is an absolute delight to work with her.

 

Managing Director

Advertising agency

(Details available on request)

Strong solutions focus with attention to detail

 

Professionalism and extensive experience

I have worked with Kim for the past 2 years on a number of projects within healthcare, primarily producing material for big Pharma brands. Kim’s flexibility and responsiveness has often been a key factor in enabling us to secure a number of our larger projects. Kim has gone above and beyond with extremely tight deadlines for copy writing as well as development of promotional material for our clients.

 

Kim’s attention to detail is unmatched as are her skills in developing innovative solutions to seemingly impossible project management challenges. She is a fantastic collaborator who meshes well with our little team and it is an absolute delight to work with her.

 

Managing Director

Advertising agency

(Details available on request)

 

Deep knowledge of the industry

 

Conference development and KOL management

Kim Gould has an extraordinary ability to juggle the complexities of planning and running medical events. Her deep knowledge of the industry, and what it takes to run a successful event, is invaluable.

 

Absolute Pharma recently managed a highly successful stand-alone medical meeting.  Kim worked closely to the brief and the budget, coordinating the agenda, developing the invitations and the conference materials, ensuring all were of high quality and importantly, compliant. Her interactions with the steering committee and speakers displayed a calm professionalism that brought credit to our company. The event ran seamlessly, in a large part due to Kim’s abilities and  professionalism.

 

It is always a pleasure to work with Kim and I am happy to provide an unqualified recommendation of her company services.

 

CEO

International pharmaceutical organisation.

(Details available on request)

Experienced in launching brands

 

Leading Multinational Pharmaceutical (Listed Medicines).

Kim Gould (Absolute Pharma) has been supplying her services to the business for the last 18 months.  She came into the business initially on a project basis to provide additional resource for a major product launch. Kim’s expertise  in the  pharmacy sphere made her a perfect fit for our consumer health care business which is predominantly S2 / listed medicines.  In her role  she  was charged  specifically to work on launch programmes within the health care professional space. In working with Kim, I not only found her technical knowledge first class, she also has  great consumer insight which enables her to provide greater level of expertise to the business and specifically, contribute to the communication plans.

 

Specifically, Kim worked on all the literature required for POS development,  management of a KOL roundtable event, CPD implementation in Australian Pharmacist magazine, PR releases, and various briefing documents. The launch simply would not have been the success it was without the help of Kim. In addition to her skill set, she is a delight to work with. She is very action orientated, a driver of results and completely proactive in her approach.

 

She is now engaged on another brand within the business where her input has helped to lead the development of a new strategy  and she is now proactively managing the roll-out.

 

Marketing Director

Leading multinational pharmaceutical organisation.

(Details available on request)

Strategic partner with keen commercial insight

 

Delivers strategies based on facts and research

We have worked with AbsolutePharma for over seven years, as both a business partner and a client.  Kim is a positive ‘can do’ experienced marketing and strategic consultant who is able to immerse herself in the client’s business and make intelligent decisions based on their current and future needs. She adds real value with her ability to think up logical and targeted creative strategies that can be brought effectively to market. Her talent lies in delivering strategies that are based on facts and research which are delivered with a sense of urgency and practicality.

 

Kim has proved a pleasure to work with, is the consummate professional and is very personable. As a trusted partner, Kim has proved to be a huge asset to our company helping us drive our new business and charting a course towards greater success. Kim’s focused meticulous style and integrity combined with keen commercial insight and excellent communication skills have make her a valuable asset for our organisation.

I feel confident in recommending Kim in being able to implement targeted strategies and communications that are of the highest calibre.

 

Managing Creative Director

Creative agency.

(Details available on request)

Conference development and KOL management

 

Deep knowledge of the industry

Kim Gould has an extraordinary ability to juggle the complexities of planning and running medical events. Her deep knowledge of the industry, and what it takes to run a successful event, is invaluable.

AbsolutePharma recently managed a highly successful stand-alone medical meeting.  Kim worked closely to the brief and the budget, coordinating the agenda, developing the invitations and the conference materials, ensuring all were of high quality and importantly, compliant. Her interactions with the steering committee and speakers displayed a calm professionalism that brought credit to our company. The event ran seamlessly, in a large part due to Kim’s abilities and  professionalism.

It is always a pleasure to work with Kim and I am happy to provide an unqualified recommendation of her company services.

CEO

International pharmaceutical organisation.

(Details available on request)

Leading Multinational Pharmaceutical (Listed Medicines)

 

Experienced in launching brands

Kim Gould (AbsolutePharma) has been supplying her services to the business for the last 18 months.  She came into the business initially on a project basis to provide additional resource for a major product launch. Kim’s expertise  in the  pharmacy sphere made her a perfect fit for our consumer health care business which is predominantly S2 / listed medicines.  In her role  she  was charged  specifically to work on launch programmes within the health care professional space. In working with Kim, I not only found her technical knowledge first class, she also has  great consumer insight which enables her to provide greater level of expertise to the business and specifically, contribute to the communication plans.

Specifically, Kim worked on all the literature required for POS development,  management of a KOL roundtable event, CPD implementation in Australian Pharmacist magazine, PR releases, and various briefing documents. The launch simply would not have been the success it was without the help of Kim. In addition to her skill set, she is a delight to work with. She is very action orientated, a driver of results and completely proactive in her approach.

She is now engaged on another brand within the business where her input has helped to lead the development of a new strategy  and she is now proactively managing the roll-out.

Marketing Director

Leading multinational pharmaceutical organisation.

(Details available on request)

Analytics based marketing plan delivers new insights

Kim Gould delivered a robust, well thought out, strategic focused marketing plan for our business. She is highly organised, pragmatic in her approach, communicates effectively and delivered milestones to agreed upon timeframes. Kim leveraged her strengths in analytics to uncover new insights that led to positive changes in brand strategy.  I  highly recommend Kim and will engage her again for future marketing needs.

Marketing manager

Multinational pharmaceutical – Tier 1

(Details available on request)

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